Digital Marketing

This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, Singapore’s 2020 GDP growth has been expected to drop from 7% to -4%. The virus has disrupted societies causing many countries to be on lockdown. Singapore was forced into a circuit breaker period where people were asked to stay at home as much as possible, closure of workplaces and schools. This has introduced a new normal for many of us that no one was prepared for.

Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another.
These traditional marketing ads are something that we have all seen and come across as print media, broadcasts, direct mail, telephone and outdoor. While traditional marketing ways are still effective to an extent, technology has grown and developed greatly in recent years to enable businesses to connect with their audience like never before.